What is Digital Marketing?
Digital marketing is the practice of promoting products, services, or brands using digital channels such as search engines, websites, social media, email, mobile apps, and online advertising to reach and engage potential customers.
Scope of Digital Marketing
The scope of digital marketing is vast and continues to expand as businesses increasingly rely on online platforms to connect with customers. From startups to multinational companies, organizations across every industry use digital marketing to build brand awareness, generate leads, and increase sales.
Techniques of Digital Marketing
There are several techniques of digital marketing:
1. Search Engine Optimisation
There are two types of SEO:
a) On Page SEO
b)Off Page SEO
Hadiya Shafeeque
Hadiya Shafeeque is a passionate Digital Marketing Strategist based in Kannur, Kerala. She specializes in social media marketing, content creation, SEO, branding, and online growth strategies. With a creative mindset and a results-driven approach, Hadiya helps businesses strengthen their digital presence and connect effectively with their target audience.
